Preview Mode Links will not work in preview mode

The Esq Marketing Podcast


Apr 7, 2021

Toni Y. Long is the Managing Partner and Founder of The Long Law Group, PC. She specializes in corporate and entertainment transactional work with a focus on corporate governance, maintenance and formation, and asset/stock purchases and sales. Toni works with a spectrum of clients, ranging from sole proprietors and emerging businesses, to nonprofits and mid-market companies.

Before founding The Long Law Group, PC, Toni worked as a corporate attorney, was the Director of Business and Legal Affairs for an international film distribution company, and served as a litigation associate at Morgan, Lewis & Bockius and Zevnik Horton. Toni has been recognized as a “Top Attorney” for Corporate Law by Pasadena Magazine and a Southern California “Rising Star” by Super Lawyers in Los Angeles Magazine.

In this episode…

If you’re thinking about starting a business with someone else, there are certain things you need to consider. According to Toni Y. Long, one of the most important aspects of a partnership is your agreement. So, what exactly goes into a partnership agreement—and why is it so important?

With 20 years of experience in the business of law, Toni has witnessed plenty of companies lose time and money over the absence of a partnership agreement. Toni advises that every company should have an agreement—even if you think you don’t need it. A partnership agreement is advanced planning for you and your business, and it will help you efficiently work through obstacles and disagreements when they arise.

In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Toni Y. Long, Managing Partner and Founder of The Long Law Group, PC, about the importance of partnership agreements. Toni shares what exactly goes into partnership agreements, how they can help your business, and what you should look for in a partner. Stay tuned.